Bailey Surrett

Senior Marketing and Creative Leader.
Passionate Brand Builder. 
Sn Creative Director, Lowe's Home Improvement

Mullen, Winston Salem, NC (March 2012 – Present) Account Supervisor, September 2013 to Present, Senior Account Executive– January 2013 to September 2013, Account Executive March 2012 - January 2013. 

 

Mullen is a full-service advertising agency that specializes in providing leading-edge, integrated services to a multitude of clients. Currently serve as the social account lead on seven clients. Key foci include: social strategy, account management,  stimulate strong client relationships, creative development and production, determining and adhering to client budgets, and public relations.

 

• Personal clients include the following industries: transportation, retail, technology, QSR and service. 

• Lead in development and advancement of strategic social media plans for clients through yearly planning, campaign creation and content curation. 

• Work collaboratively with creative, media, demand generation and analytics departments to build holistic campaigns. 

• Manage client campaigns and content that fuel conversions across all social channels, such as blog posts, social mentions, press releases and media pitches. 

• Lead the social analytics efforts by developing quantitative and qualitative reporting for all clients. 

• Serve as mentor to junior staff with the ability to manage several team members. 

• Act as a team leader with new business efforts by providing social insights into consumer behavior and social trends within certain categories.

• Execute paid social media campaigns on Facebook, Twitter and Foursquare.

• Manage the daily workflow for projects and campaigns to ensure projects are on time, on budget and remain on strategy.

 

Step Ahead Inc., Charleston, SC (May 2010 to March 2012)

Account Manager, November 2010 - March 2012, Administrative Manager, May 2010 - November 2010 

 

Step Ahead Inc. specializes in securing media coverage for clients in both local and national outlets while developing social media programs for its clients. 

 

• Personal clients included the following industries: hospitality, travel, non-profit and retail.

• Researched and wrote weekly blogs on social media, technology, hospitality, family and travel. 

• Presented strong communication skills by listening to client expectations and developing a plan to exceed them.  

• Exercised creativity by brainstorming and implementing social media campaigns and promotions. 

• Designed and managed internship program by selecting and training interns while helping them achieve scholastic goals.

 

United Way, Charleston, SC ( August 2009 to February 2010) Loaned Executive

 

• Analyzed giving history of assigned corporate accounts and schedule activities for 2009 campaign accordingly. 

• Worked with employee campaign coordinators to motivate, inspire and educate on the key components of a successful United Way campaign. 

• Represented Trident United Way at employee campaign meetings with public speeches in order to enhance employee knowledge of Trident United Way and their funded partners.