Traditional Design

Traditional doesn't mean boring! Being able to make progress and design business driving creative in an "old" channel is sometimes the most rewarding. My team knows that I want us to find the creative story no matter the channel and that while some organizations would phone-in traditional design jobs, I believe they house a creative opportunity that digital design just can't give.

Lowe's Deals

As many retailers we had become promotional and badge heavy with tons of ways to express offers to our customers. They were confused (fair) so we went on a 6 month journey to learn what they want to see and how we can make that happen in the most simple of ways.

Super Bowl Out of Home

When you're one of many NFL partners at the Super Bowl it can be hard to stand out. Most brands will rely on social or expensive parties but they forget just how much the traditional out of home placement can do when thousands are walking, riding and driving in a very condensed space.

In-store Sidestacks

Considering the customer journey should impact every creative element you design, including what some might find the mundane - sidestacks for off-shelf products. At Lowe's, ours had become unruly. Off we went building incredibly detailed requirements, training materials for our merchant partners and their vendors plus a governance model to enhance compliance.

Local Appliance Out of Home

Hey, you know what? It's really really cold in Chicago during the winter. Like if you don't need to leave your home, don't kind of cold. We dig into not only the weather but other Chicago(isms) to remind them that at Lowe's you can get a new appliance delivered and installed fast, like next day kinda fast.